The Digital Marketer’s Toolkit- Strategies for Success

COURSE OVERVIEW:

Our comprehensive training program in digital marketing and social media provides participants with the knowledge and skills needed to excel in today's rapidly evolving online landscape. From understanding the fundamentals of digital marketing to mastering the intricacies of social media platforms, this course equips individuals with practical insights and strategies to succeed in the digital realm.

LEARNING OUTCOMES:

Gain a deep understanding of digital marketing concepts, including SEO, SEM, content marketing, email marketing, and more. Learn how to effectively leverage social media platforms such as Facebook, Instagram, Twitter, Linkedin, and Tik Tok to achieve marketing objectives. Develop proficiency in analyzing digital marketing metrics and KPIs to measure campaign success and optimize performance. Acquire practical skills in creating and executing digital marketing and social media campaigns that drive engagement, leads, and conversions. Understand the importance of branding, storytelling, and audience targeting in digital marketing strategies. Leveraging eCommerce Strategies to Master Fundamentals & accelerate overall growth Stay updated on the latest trends, tools, and best practices in the digital marketing and social media landscape.

TARGETED AUDIENCE:

Marketing Professionals, Business Owners and Entrepreneurs, Marketing Students and Graduates, Digital Marketing Specialists, Social Media Managers, Communications Professionals, Sales and Business Development Professionals, Anyone Interested in Learning Digital Marketing.

COURSE OUTLINE:

DIGITAL MARKETING:

Introduction to Digital Marketing:

• Fundamentals and principles
• Understanding target audience and buyer personas

Search Engine Optimization (SEO)

• On-page and off-page optimization Keyword research and analysis
• SEO tools and analytics
• Search Engine Optimization (SEO)

Pay-per-click (PPC) advertising

• Google Ads and Bing Ads
• Campaign optimization and budget management

Content Marketing

• Content strategy development Content creation and distribution
• Content marketing metrics and ROI measurement
• Ecommerce Fundamentals & Acceleration

CRM

• Building email lists and segmentation
• Email campaign design and automation
• Email marketing analytics and optimization

Analytics and Performance Measurement

• Key performance indicators (KPIs) tracking
• Data analysis and interpretation
• Campaign optimization strategies

SOCIAL MEDIA MARKETING:

Introduction to Social Media Marketing

• Importance of social media in marketing
• Overview of major social media platforms

Social Media Strategy Development

• Setting objectives and goals
• Audience research and targeting
• Content planning and calendar creation

Platform-Specific Tactics

• Facebook Marketing
• Instagram Marketing
• Twitter Marketing
• Linkedin Marketing
• TikTok Marketing