Mizyal wahid

Mizyal graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. He is currently engaged as the 'Regional Head of Private Traffic' at Daraz - where his role involves consulting 200+ DarazMall brands and their marketing agencies on developing creative optimization and user-funnel strategy to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). Prior to his current role, he worked as the 'Head of Facebook Marketing' for Daraz, where he managed performance marketing campaigns on the channel for all five Daraz countries. During that time, he led the project of 'decentralizing the performance marketing department' and played a crucial role in establishing local paid marketing teams in each Daraz country. His area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to his association with Daraz, Mizyal is also a 'Digital Marketing Trainer' at the Institute of Business Administration (IBA), where he has delivered courses on Social Media Marketing and Digital Marketing Strategies for 100+ executives.