Syed Asim Rashid

An internationally recognized leader known for creating shareholder value by developing leaders and high performance teams, Asim is the founder and CEO of CREATIVESWAN CONSULTING, a management consulting company in the UAE. He has 25-year experience and previously served as Director GE Industrial Services Middle East, leading 12 countries. He also held key positions with Engro (formerly Exxon), Siemens and Japan Power. Asim holds an MBA from Manchester Business School, MS in Global Energy Management from University of Colorado Denver, and Electrical Engineering degree from NED University, Karachi. He studied advanced business and leadership at Harvard, MIT, Wharton, Booth, INSEAD, AMA, GE and LUMS. Asim completed Coaching program and 6-Sigma Green belt in GE. He accomplished Train the Trainer from both ATD and AMA of USA, and passed ISO 9000 Auditor/Lead Auditor program. Asim also holds Divisional Certificates in Finance Management, and Manufacturing & Quality Improvement from AMA.